BRANDING

BRANDING is specialised in providing for marketing and communication services in support of the brand.
The creation, construction and managing of popular trademarks require excellent insights, great creativity, deep analysis and, above all, a highly focused communication strategy.
We help companies to change people’s perceptions towards a brand, showing up our value and personality, pointing out benefits, identifying placement and elaborating effective communication strategies.
We work until our strategies change the perception of consumers, turning perception into a need and a need into a wish.

Servizi:

  • Branding
    – Brand Management activity;

    – Brand Image;
    – Brand Awareness;
    – Brand Positioning;
    – Brand Identity;
    – Naming and Logo Design;

 

  •  BTL (Below the Line)
    – Ideation, creation and planning of the BTL activity “toilet advertising, direct marketing (telemarketing, email marketing, sms marketing), sponsorships, public relations”;

 

  • Research, Insight and Data Science
    – Analisys and interpretation of data deriving from the consumers’ buying behaviour;
    – Designing quality and quantitative research plans customer/good;
    – Market research
    – Surveys;

 

  • Loyalty and Promotion
    – Design and development of the online and offline advertising campaign’s concept;

    – Design and development of online and offline sweepstakes;
    – Design and development of online and offline options trading;
    – Prizes catalogue (research and supply of prizes);
    – Papery and web based systems’ producion for participation ;
    – Design and development of the fidelity multi-sectoral programs’ concept, based on magnetic card with online platforms;

 

  • Unconventional Marketing
    – Guerrilla Marketing;

    – Viral Marketing;
    – Street Marketing;
    – Design and development of Ambient Marketing;

For more info contact us